Home / About

Meet theOddballs

Oddball Marketing is a small marketing studio in Roseville, Minnesota, built for businesses that need a little bit of everything: a website that works, a store that sells, emails that get opened and ads that move product.

Over the past decade that's meant helping run B2C programs for outdoor, apparel and retail brands, plus work for manufacturers and startups. The job is the same everywhere: make it look good, make it easy to buy, and tell the right people about it.

Why "Oddball"? Because "Studio That Does a Bit of Everything Marketing" didn't fit on the logo.

Mat Zniewski, founder of Oddball Marketing
Mat
Ash, a border terrier in a purple jersey, staring into the camera
Ash, Head of Morale
  • Based inRoseville, MN
  • Works withTwin Cities + anywhere in the US
  • Doing this since2016
  • Builds onShopify, Webflow, Framer
  • Designs inIllustrator, Photoshop, InDesign, Canva
  • Best atShopify stores that sell, Klaviyo, promotions
  • Works onShopify, WordPress, Webflow, Framer, Squarespace, Wix, Magento
  • Team sizeOne human, one Ash

Off theClock

I studied marketing and entrepreneurship at the University of Minnesota's Carlson School of Management, with a semester abroad in Sydney mixed in. These days I live in Roseville with my girlfriend and Ash, a border terrier who supervises most of my work from the couch.

When I'm not building websites, I'm usually outside: fishing, hiking, road-tripping, or soaking up Minnesota lake life for every warm day we get. Indoors, it's video games, history rabbit holes, a garden that's doing its best, and more house plants than one person needs. I also take a lot of photos. Most of them are of Ash.

I grew up on the 2000s and 2010s internet, so I know how to make a brand feel fun without sounding like a "how do you do, fellow kids" meme or a press release from 1998. I can also quote most of Napoleon Dynamite. It hasn't come up in a client project yet, but I'm ready.